Omni Channel Touchpoints
Launch targeted digital campaigns on social media platforms and local websites. Utilize geo-targeting to reach locals.
–> Ad engagement data
Commuter impact: 5/10
Locals impact: 10/10
Monitor website clicks to measure online engagement. Track customer referrals and foot traffic to assess offline impact.
Engage in community events and collaborations. Enhance storefront presence with visually appealing displays.
–> Customer referrals / Foot traffic data
Commuter impact: 8/10
Locals impact: 10/10
Maintain an updated website with an interactive and visually appealing menu. Encourage online reviews and recommendations.
–> Menu interaction data
Commuter impact: 9/10
Locals impact: 9/10
Track website clicks related to menu interaction. Monitor online reviews and ratings.
Ensure a clear and attractive physical menu display. Train staff to provide menu recommendations.
–> Pricing preferences / Reviews and ratings data
Commuter impact: 10/10
Locals impact: 10/10
Implement an easy-to-use online ordering system with personalized recommendations.
–> Preference data from selections made
Commuter impact: 9/10
Locals impact: 7/10
Monitor online orders and preferences. Track in-person order data for offline insights.
Streamline ordering processes at the counter. Train staff to interact effectively with customers.
–> In-person order data / Preference data from selections made
Commuter impact: 9/10
Locals impact: 10/10
Encourage customers to share their experiences on social media. Collect feedback through online surveys.
–> Customer satisfaction feedback
Commuter impact: 8/10
Locals impact: 9/10
Track online feedback and mentions. Assess seating preferences for offline improvements.
Create a comfortable and inviting dining area. Train staff for positive social interactions.
–> Customer satisfaction feedback / Seating preferences / Social interactions data
Commuter impact: 5/10
Locals impact: 10/10
Implement a digital loyalty program with personalized offers.
–> Feedback and reflection data / Referral data / Repeat customer data for future visit considerations
Commuter impact: 8/10
Locals impact: 10/10
Monitor online loyalty program engagement. Track referrals and repeat customer data.
Engage with regulars during their visits, gather feedback, and offer loyalty rewards. –> Feedback and reflection data / Referral data / Repeat customer data for future visit considerations
Commuter impact: 8/10
Locals impact: 10/10